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Freight Brokers Working Proactively
Many newcomers to the freight broker business have some general ideas of how things work. After all, the business concept is very simple – you find shippers with cargo and then you find trucks to haul the loads.
But not all newcomers have a good grasp of the importance of working proactively. Most beginning brokers take orders from shippers and work on a day-to-day basis. That is, you are working just one day at a time and then you go on to the next.
In the beginning there is probably no other option. Why? It takes time and a lot of effort to build a good working relationship with the customer/shipper in order to earn their confidence.
But here is the real kicker – after you, as a freight broker, have worked the business for some time this is what you can expect:
Getting them to call you rather you calling them all the time,
Getting repeat business