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introduction to freight brokering

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Surfing for a New Opportunity

Are You Surfing for a New Opportunity?

You may be at the point where you need something different in your life. You may be thinking about making a change and a big one at that.

If this is you, read on. Perhaps my personal experience can best explain how I caught some good waves and am still riding them out.

I began my freight broker business nearly 20 years ago. After exploring many options, freight brokering seemed to be the best option for what I was looking for.

It had relatively low start-up and operating costs, I could work from home, I could work the entire county without relying upon one geographic area, I did not need employees or inventory, it was essentially telephone and internet based and the profit potential seemed to be realistic.

So I got in!

Well, things were tough at first. It was more difficult than I had imagined.

The business concept is simple enough but there were many details and procedures and they had to be done in the right way – or else! – or else I’d be left in the dust.

I was ready to quit before too long.

But I kept pressing on and I took notes and documented all my activity. After a lot of phone calls, I started to get the big picture by putting all the pieces of the puzzle together.

And, I was getting loads – first a few here and a few there.

Then fast forward maybe four or six months later … I was getting some repeat business. Shippers were calling ME instead of me always calling them! Several truckers in my home town, El Paso, were calling me 2-3 times a day asking for loads.

They weren’t worried about being a pest. I liked their aggressiveness.

There were days when I was so busy that I didn’t have time to floss my teeth!

Yes, there were also some days when I was twiddling my thumbs wondering what’s – or what’s NOT going on. That was the most difficult part of brokering starting out.

Now, you may be wondering if freight brokering is a good option for you. If you’re in trucking it certainly makes sense and it can give your bottom line a real kick.

But I came out of accounting to start my brokerage and didn’t know beans from buckshot about logistics. I did take some training but with only five pieces of paper for my training “manual”, I came away frustrated.

So, you don’t necessarily have to come from a trucking background.

Now, eventually I got into training myself. After all, I had been documenting all my activity, as mentioned above.

The training took off like a rocket. I was swamped. Some of my regular shippers were calling – “John, where are you? I’ve got loads.” I had to admit that my training was taking all of my time.

That’s my story in a nut shell and I haven’t looked back since then.

Recently, Lilly, one of my former clients called me – she had a friend she was referring to me.

Now, Lillie trained with me 14 years ago! She’s STILL working the business! I was thrilled to hear this. I’ve trained well over 700 individuals and YOU could be my next one.

There is a silver lining around this dark cloud we are currently experiencing – but those who act now will reap the benefits in due time.

If you’re looking for the straight scoop on this industry or my training options, I want you to call me 1-888-526-ATEX (2839). Or shoot me an email – see below.

You won’t get a sales pitch, necessarily because I’ve even discouraged a number of people from getting into this based upon what information they provided.

In fact, through the month of April, I’ve slashed my rates on the Live training in either El Paso, TX or Hobbs, NM and for the Telephone & Internet training – slashed by 50% (Not to be combined with any other offer).

It’s first come, first served. Act now. Call 1-888-526-ATEX (2839) or email me below.


If you have any questions, please call us at 888-526-ATEX (2839), Or

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