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I Know Exactly What I’d Do …

When I see the Fall season approaching, I think of Spring. Why?

Spring is when produce really starts moving. The Fall season is the time to start getting reefers on board.

Here’s the thing – growers use more than reefers to haul produce. They may ask for a flat bed with sides or a well-vented van. They may specify they don’t want a “tin roof” – come to think about it – are there ANY tin roofs around anymore?

This all takes time, time to get set up and then time to put together a strategy to get started. I can help, I’ll tell you from experience what to expect and what OTHERS will expect from you.

If you’re waiting until Spring to get started … lots of luck! You’ll be out-snookered by those who got prepared in the Fall and Winter.

When Spring arrives, you can tell growers something like – “Yes, I’ve got three reefers in the area.
They’re empty and ready to roll”.

More and more growers will ask you if you have trucks “now”, (meaning they don’t want you to begin a search – you gotta have them ready to move NOW). Ask me how I know all this.

Several growers told me to call them three times a day. For real? Yes! But before you start taking orders for 10-15 loads, you’d better have some trucks ready to pick up and deliver.

Otherwise, you won’t make a nickle …

You can then follow the growing seasons around the country. Heck, you can even move produce through the winter.

With all my freight broker training clients, my first task is to talk in general.

I want to know where they are coming from and where they’d like to go.

Then, we embark on putting a road map together as we dig into the details of how to successfully and effectively broker freight.

Like I said above, I know exactly what I’d do if I were working a brokerage in the Fall season.

Come on board now and let’s get started.

You have three ways to train:

  1. Live in El Paso, TX,
  2. Via Zoom and the Internet, and
  3. Home Study

I don’t have a link here to sign up because I want you to call me. Not only will I answer your question, I’ll be asking some too. I’m getting a little more picky on who I train.

You can usually reach out to me at least six days a week at: 1-888-526-ATEX(2839).


If you have any questions, please call me at 888-526-ATEX (2839), Or

Click Here To Send Me an Email