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5 Steps to Build Your Dream Business

“The Perfect Home-Based Solution”

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What’s the fastest way to create a home-based business? And which ones do you need
to avoid? If you have a real desire to become financially independent but don’t know
where to start, the first thing you want to do is avoid some of the common missteps
people make. Many people, eager to become independent, make critical mistakes
that increase their risk, add complexity, and make the process much slower than it has
to be.
You’re smart enough to know that those vendors promising quick, get-rich deals add
complexity, and make the process much slower than it has to be. They probably should
be avoided – yet, maybe not surprisingly, too many people fall for this type of pitch.

It’s not a matter of getting onboard with the first glitzy venture you come across; it’s about being efficient with your research, trying to create predictable results, and minimizing your risk throughout the process.

Using the 5-step process below will help you understand WHAT you need to do and do it in the most efficient way possible.

The Story

There may be tens of thousands of opportunities for business opportunity seekers. It may be intimidating as you begin your search. Yet, you know you HAVE to start somewhere. You know it’s time to make a change.

Some say it’s a lack of capital that makes it very difficult if not entirely impossible for the small business owner to get their business off the ground.

In my opinion, a lack of capital is not the major obstacle.

The reality is there is more money looking for savvy business owners than there are business owners chasing start-up money. At times, money may seem to be scarce but there are other issues that first need to be dealt with for our particular industry.

Let’s explore these some more because, most likely, you won’t need a lot of money to get started …

So, keep in mind, my proposed venture here does NOT require thousands and thousands of dollars to start.

Why Should I Care About YOU?

Almost everyone has lost a job or got laid off in their lifetime. It’s happening with greater frequency. Gone are the days where you had solid employment security.

I too got caught up in a quest to find suitable employment and, after years of frustration, I found that becoming self-employed was my solution. I haven’t looked back since finding my new path. And that’s been over twenty years ago.

How you go about solving your dilemma can have a profound effect on your chance of success including your financial safety, security and wealth-creation potential.

Again, many people feel lost in not knowing where to start or when to begin or whom to trust. Many people simply wallow in a rut too confused to do anything that will solve their problem.

Focusing first on an assessment of your financial position is a good starting point. Second, estimating costs and making a stab at the potential income serves you well because it tackles the root of the problem and that is, not knowing if you are in a game you can win.

And there are other preliminary steps …

So, the methods we show you today will not only help you solve your problem of getting started, but it will also help you make decisions.

How Does Our Approach Work?

At Atex Freight Broker Training, we believe in simplifying the issues of finances, reducing risk, and speeding up your ability to make Yes or No decisions.

In our 1-on-1 freight training, we cover six critical areas when it comes to creating and propelling a viable small business. You will learn, among other things, how to increase cash flows throughout your venture without taking on debt.

Below is a simplified version of how you can implement this process in your life right now. This is a broad overview of the entire process.

Step #1 — Understanding Your Personal Situation First

Before you ever pay a nickel for any freight broker training, start trying to nail down your personal financial position – your available assets for investments, your debt, your projected personal family income, your tolerance for risk, etc. Ideally, you should have a cushion to pay personal expenses for three to six months or longer. And you may need a cushion for your initial business expenses – but maybe not much.

You have options on how to start your business on a shoe-string budget, if necessary. But, on your personal side, you want to protect yourself first.

Because if you have only a little cash for your personal expenses, what happens if you have an unexpected cash flow crunch with you or your family. Most business start-ups need time to get established and you should be aware of this.

So, before you even get started with any business, build some cash reserves so you won’t be under a burden with a cash shortage in your personal life.

Step 2 — Understanding Your Business Start-Up and Monthly Operating Costs

You can get started with your broker authority and a couple of other items for less than $1,800 – maybe less than $1,500. This is in addition to any training fees. You’ll first need to register a business name, and this cost varies from state to state. The figures above include the first installment of the trust fund or surety bond, and it may vary from person to person.

You’re monthly operating costs could run as low as $300 to $600 per month as an estimate.

Folks … this is it! When I looked into starting a brick-and-mortar business many years ago, they wanted $10,000 just for the outside signage!

Listen, with freight brokering, there are no exams and no background checks – essentially, they just want your money.

However, there are new requirements beginning January 1, 2025. At least one officer of the brokerage has to have three years of related experience or knowledge of the freight industry.

You can avoid this new requirement by getting your authority before January 1.

It’s rather simple to start the business but here’s what you need to know: However simple this venture appears to be … this apparent simplicity may be misleading.

There are many details and procedures in operating your brokerage. Some need to be done in sequence. With our training we take a number of factors into account to help simplify the process of running the business.

Taking the time to put these steps in place first will assure a smooth, safe, and highly effective strategy to keep you focused and on track.

Step 3 — Understand and Know the Two Most Important Tasks in Getting Started

You may not know this now, but your mentor here is well-rounded in all three aspects of business success: targeted marketing, setting up effective operating procedures and financial analysis – especially proper cash management.

We provide Load Manager spreadsheets that allow you to record load activity so you can monitor not only your progress but how each customer is benefiting you. Over time, you weed out the less productive customers and focus on those who are generating good revenues.

Getting carriers to come on board also needs to be understood. You’ll take them through a selection process that will help you avoid negligent carrier selection which could result in getting sued.

So, once you know what resources you have, once you get a grasp of your start-up and operating costs, you then turn your attention to customer acquisition and on-boarding carriers. These two aspects of getting started will be your focus for months and, perhaps, years.

We have created a system for you to grab on to and it will allow you to crush the competition if applied consistently.

Of course, we’ll go into more detailed examples of how all this works in our training.

Step 4 – Use New Customers and Carriers to Create Endless Streams of Income

If you’ve followed the first three steps, you now have a system that serves as a roadmap which you’ll repeat over and over again and again.

Now it’s time to see if you can accelerate things.

To do this, we turn to another simple technique: simply asking for referrals.

The key before asking for referrals is to constantly monitor your customer’s and carrier’s perceptions of how they view you and your service.

It’s simple – just call or visit them and get a conversation going that leads to the questions: Are we providing services at your expectations? What more can we do to help you succeed?

If you help your customers and carriers succeed, YOU will become successful in the process.

This is one reason I provide unlimited support after formal training for all training except the home study option.

None of this should be a mystery. You’re simply providing a service and monitoring how things go. You’ll probably stand head and shoulders above your competition if you do this.

Mark my word, these kinds of habits have a multiplying effect on your wealth over time.

Step 5 — Restructure Your Business Operations as You Grow

The final step is to look for ways to restructure how you do things. The goal is to minimize doing unproductive activities and to maximize your efficiencies. Then you can attack your remaining obstacles strategically, using your, hopefully – increased cash flow to eliminate one problem at a time.

For example, if you are carrying customers in your database who are not tendering loads to you as often as you’d like, delete the deadwood and strike out for new ones. Or if they are taking longer to pay you than what your policy is, let them know you don’t plan to work with them any longer. You can be a nice guy or gal and still be very strict.

For carriers, if you run into carriers that are constantly late on either pick-ups or deliveries, let go of them. Timely pick-ups and deliveries may be high on the need list for your customers. In our training, we’ll discuss “reasonable dispatch”. It’s important.

Here’s the thing: with time and experience, you may want to add freight agents in your business. This is one way to skyrocket your revenues while not adding hardly any fixed costs. But let’s be careful here.

CAUTION: Do NOT consider using agents until you have mastered your operations. And know what exactly you are offering and expecting from these agents. Do you want rookie agents or those who really know how to rock and roll? Also, understand what agents are looking for. Generally, only two agents out of ten will be worth your while.

What To Do Next

By following the aforementioned steps, you’ll be on your way to increasing monthly cash flows and eliminating inefficiencies in the quickest, safest and most sustainable way to achieve the desired success you want in increasing your wealth.

With that in mind, here are 3 action steps to consider:

1. Start saving a percentage of your monthly income immediately to build up your liquid savings. It all boils down to “Cash is king”. Your options increase in proportion to the cushion you prepare.

2. Be sure to gather as much information about this industry as you can because knowledge is almost like extra cash reserves.

3. If you have a relatively large debt burden outside of housing and transportation, consider paying off as much of it as you can. You don’t need to be under an unnecessary debt burden as you are trying to get your business off the ground.

And if you feel you already have these under control, consider getting trained in the logistics industry as a freight broker. My website is chock-full of information – mostly free, some low-cost.

The formal training consists of six major areas in getting started and operating your business. Some want to work as an agent first. The truth is, it’s difficult to find someone to work under unless you already have a book of business and generating good revenues. Most people who enter this business soon learn they need to get trained from someone who has “been there, done that”.

It’s all about efficiencies with proper training so you can be ready to start getting loads in about thirty days or so.

Now it’s up to you.

Do you want to dream bigger, do you want to build the life you love? …

Stop fantasizing and make your dreams come true with action. Some dreams actually do come true – it worked for me.

This is John – shoot me an email if you have questions.

Atex Freight Broker Training Inc.


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