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Building Your Business – Part 1
When you begin to build your freight broker business you are usually treading on new ground. You are trying different things to get started. You monitor and record the results of your effort. Then you tend to zero in on one or several strategies.
Sometimes starting out, however, you may feel uncomfortable in the new ground that you are treading. This is normal. Other times, you may be uncertain about what path to take. This is normal too.
With most business start-ups there are seldom one or two exact routes to success. In fact, with most start-ups, there is no absolute assurance of success. The tactics that you employ may or may not bear fruit.
Franchise options like restaurants, especially, may be an exception and may offer more probability for success than non-franchised companies because, with franchises, there IS a comprehensive set of procedures that one dares not to change or ignore. Why?
Franchise blueprints have a track record from, perhaps, hundreds or even thousands of other similar units. This is true for many franchises but not all. Anyway,
Some of the beginning problems in freight brokering are:
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Not knowing where to get started
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Not knowing when to rely upon others and
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Not knowing how to monitor your results.